To be clear; for every dollar they give you, they want(need?) A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Sponsorship Proposal For . Drag Racing Sponsorship Proposal Template - Get Free Templates And you can use it to find sponsors for your event through our Sponsor Finder tool. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. So I built it myself-Ferdinand Porsche. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. And you're not alone. Read on for a step-by-step guide to getting sponsored. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Type an introductory letter, addressing it to the person in charge of the organization. Sponsorship Proposal - Pearson Racing Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). But with good content and a consistent posting strategy, you can grow your following and increase your reach. . Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. If you want to run in one of the very few racing series that do get sponsors and prize money? Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. smoga07 Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. E@!Euq[dIV%ehJQ5$ Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). 4+ Racing Sponsorship Proposal Samples 1. People love to talk about themselves so ask questions and chat about them. Redline360. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Be sure to target each proposal to the specific potential sponsor. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Racers will put out an all-call on their social media pages and ask for small amounts at a time. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. Pravega Racing Sponsorship Proposal | PDF | Automobiles | Manufacturing Everyone from the outside thinks that everyone racing cars has sponsors. Instagram is a powerful platform for building a following and promoting your racing brand. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " 0000000839 00000 n Not only are you competing against other racing drivers but also against all other marketing activities. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" How will the person opposite you stand to gain from the sponsorship? Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. How to Find Sponsorship for Your Race Team or Series the New - Autoweek This is by far the most useful and engaging type of proposal and the kind the template will help you create. But these features dont work alone. There is occasional TV coverage, but it isnt major. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. You might be getting involved in discussions on LinkedIn. . Racing Sponsorship Proposal Template Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Thanks, Hopeless Tuner. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. NHRA/National Dragster. i !16QRs"ASTaq2B#$345CDbrt You can use this to get an idea of a suitable industry or company. stream Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Work from the outlines you prepared to include all of the important details. Start by making a list of the businesses youd love to work with. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . In the industry this is known as "activating" the sponsorship. Sponsorship costs are negotiable and generally a one-time expense. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. All forms provided by US Legal Forms, the nations leading legal forms publisher. Click on the fillable fields and add the required data. Race Car Sponsorship Agreement Template. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. Tell us about the class you run. Treat the race car sponsorship proposal as a business transaction. You and any potential sponsors need to work together to achieve what you both need. hb```"gVa1G2S\Z&80~QRse Sponsorship proposal for Alfie Gendall Racing in 2021. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. 0000054541 00000 n I've been a passionate go-kart racer since I was eight years old and all through the years have accumulated a . Agree 10.48% yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. This can include hospitality, stickers on a car, events etc. AGR Racing Sponsorship Proposal 2021 by AGR_Racing - Issuu This needs to be the starting point in your sponsorship strategy. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Sponsorships are not charity. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. You still need to be able to eloquently put your case across in writing. In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Sample page from the Racing Mentor proposal template. Race Car Sponsorship Proposal Template. 0000000016 00000 n Update your sponsor with reports on the work youve been doing for them. You never know, something. Partnership is the key word here, treat it as a partnership, not a sponsorship. It's now time to decide whom to approach and how to get them interested in sponsoring your race. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. Many more also emulate a classic livery because it looks really cool, without any form of compensation. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. An initial deposit of ($ amount) must be paid on or before (date). You might be operating in a specific niche (see below for more details) or area. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. The template proposal sponsorship comes in A4 and US Letter size. BC racing Coilovers for 2010 Honda Odyssey. Free Preview Race Car Sponsorship Contract Template. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Racing Sponsorship Letter - Fill and Sign Printable Template Online Think of it more like a sales deck. Strongly Agree 9.61%. First, provide a history of you and your racing team. 0000001257 00000 n Social media is king. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Your proposal must show depth and that you took the time to understand each sponsor. . Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Is your audience someone who will actually buy their product? Sponsorship Propsals - Bob Hilbert Sportswear Dirt Racing National How to Write a Sponsorship Letter. Feel free to drop Racing Mentor a message on social media if you have any questions. As a racing driver you are focused, talented and ambitious in something you love to do . The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. . So fo ahead, drop them in the comments section below. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. trailer What makes you different from any other person? 20+ FREE Racing Sponsorship Proposal Samples in PDF So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Essential Guide To Motorsport Sponsorship | 3Dom Wraps Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. Feel free to email jess@racingmentor.com. Do people regularly gravitate towards you for some reason or other? Consider trade magazines, local newspapers, and blogs too. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. <> The design proposal sponsorship is easy edit in InDesign. Nationally Televised racing is just that. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Itll be the basis for everything you post on social media, how you write race reports, and more. Racing is an expensive sport that requires investment and sponsorship. . If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. Disagree 0.87%. [1] 2. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. The target marketing group for the race car is the non-professional weekend autocross racer. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal A picture of you in your race suit. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Easily Editable, Printable, Downloadable. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. What is the sponsor trying to get out of a potential sponsorship of your event? Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. 0000055057 00000 n Want to sit next to thousands of screaming fans? Race Car Sponsorship Proposal Template - Chickensinvancouver.com Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Firmly Settle Your Offers. Sign it in a few clicks. Consider checking out Oval Track racing. This clean sponsorship proposal design fits all kinds of projects. Race Car Sponsorship Template - US Legal Forms Not all benefits will be relevant to every business. Expect serious, cutthroat competition with the higher stakes. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Yet you can derive nearly all the same benefits. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. Organize the proposal in sections. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Many people think sponsorship is easy: Sponsorships are not charity. After all, they're after your event as much as you're after their sponsorship! Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. 03. Offering hospitality and a TV audience isnt enough. So when you do get a sponsor on board it pays hugely to invest in keeping them happy. $ 15K . For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Of course you can. Specify the Event. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . You do not need to include every cost. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. When it comes to drafting your proposal, you can use either a presentation or document format. Harvick has spent 23 seasons in the NASCAR Cup Series. What makes you stand out over other racing drivers. The marquee value of your corporation's name affiliated with the Pearson Racing. You need to know this to be able to create a compelling case for why a business should sponsor you. The kind a marketing agency might present to a client they want to get on board. Announcement [Event.Name] (Event.Date) (Event.Location) But there are two big things that help you find success. One of the first things a prospective sponsor will do is check out your social media accounts. What assets of your property could potentially provide a good match for your sponsor's objectives? Sponsorship Proposal - 61+ Examples, Format, Pdf | Examples Here's a few tips on drafting that all-important first email or conducting your introductory call: Including an attachment showcasing some key aspects of your event is ok. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Businesses who sponsor drivers will pay money or provide free (or more likely. The prototype race car is to be evaluated for its potential as a production item. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Make sure you only provide brief details of everything in the cover letter. Using these pre-formatted samples will save a lot of your time and effort. Sponsorship is not charity. Take a look at this blog post for an updated list. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Sponsorship Proposal Template | Proposify [Free Trial] When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Its so much easier to close a sale with someone youve already built a rapport with. A section about the car your drive. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. 1. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Sponsorships - Summit Racing Equipment Include contact information on the introductory letter and proposal. Tallulah Philange has worked as a journalist since 2003. Research the sponsor you are targeting. uC%q.Nbd VMdkydek/ ZU>~r5pf You are so much more than a racing driver so think about your interests and skills outside of motorsport. These are generally labor services vs paying cash or parts. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. This is the part that actually attracts your potential sponsor. 0000002058 00000 n Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend 3. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. The Complete Guide to Motorsport Sponsorship - Racing Mentor Don't ask yourself "How low should I go?" When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Without primetime TV coverage, how will people see your sponsors name/product? Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word Sponsorship is much more than whether or not your car is a good platform to showcase their parts. 1. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. 6 0 obj Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. I spent some time working for a good friend in his race shop. 2011 Team Racing Sponsorship Proposal Our desire . Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Consider yourself as a marketing agency pitching to a business. Open the template in our online editing tool. Race Sponsorship: The Complete Guide | Race Directors HQ Any accomplishments in racing you have achieved. Enhance their brand's image? Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Look for brands that are actively trying to promote themselves and look at how you can add to that. 78 0 obj <>stream Ask the sponsor for a specific amount of money. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. 1. How it REALLY works, what it really is, and how to get it. Generic sponsorship proposals have little chance of convincing would-be benefactors. Do you have a very popular online presence? Race Car Sponsorship Proposal Template - Drinkrawrepublic.com Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Our team becomes an extension of the marketing department of our sponsoring corporations or . Increase sales? These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative.

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