Only research and data that supports your beliefs will help you effectively marketing your brand online! Targeted traffic is “qualified” or “quality” traffic. It reminds us how digital channels offer ne… And most of the expenditure of the marketing budget is directed to this sphere. Why is Digital Marketing Important- Aids you earn the People’s Trust. Even if you have a million website hits that result in zero conversion, you end up with zero sales – an extremely terrible scenario for any business. Driving massive amounts of traffic – any traffic – is the key to digital marketing success, isn’t it? The importance of digital marketing for business lies in … This global span means that you are no longer only targeting people with the same or similar voice and background as … Covid-19 has changed the way companies function overnight, it also helped companies using digital marketing, as there was an 18% increase in the digital … It is more cost-effective than traditional marketing. While I agree that you must be human and engage with customers and prospects as real people, it is completely foolish to think that you can be effective within digital marketing without 1) knowing who you need to reach and 2) what their specific interests are. Generating traffic is the primary aim of every website, but business owners should be careful and ensure that their digital marketing campaign generates mostly targeted traffic. It is a natural tendency for people to trust only individuals, stores and other business entities that they have previously worked with in the past. More often than not online users get directed to a website, either through a natural search engine query or clicking on what they thought was a relevant PPC ad, only to find information or content that really does not provide the answers they need. People online are constantly seeking huge amounts of information for whatever purposes or needs they may have on a daily basis. At this point however, it would be important to take careful note of conversion rates in relation to the amount of targeted traffic you receive and the price of your product or service. 1. Who is my target audience? In many cases, these types of people just come and go without making any purchases. I absolutely agree that the importance of digital marketing is appreciated. Although SEM isn't usually a major component of a comprehensive SEO strategy, it does have its place because it can help you reach new and highly targeted audiences. STP is relevant to digital marketing too at a more tactical communications level. Other digital marketing advantages include increasing brand loyalty and driving online sales. By having various targets to aim at, you are able to focus your effort toward something specific and hit it. ing Your Audience Online As a business, your survival depends on how well you know and target your audience with both the products and services you offer, as well as the marketing you conduct to sell them online. If you know your audience, your message should focus on their interests and the solutions you have to their specific problems. We do this for our clients using personas. Audience targeting in digital media marketing is beyond important. More and more people are consuming all kinds of information online hence making digital marketing the best way to reach out to your targeted customers. Social media plays a vital role in networking and communication … This involves a considerable amount of time and research that entails searching for and uncovering real data to support your beliefs and assumptions. If you continue to provide them with good and high quality content to satisfy their needs, then you will gain a very important army of followers frequently visiting your website – generating even more repeat sales. Advantages of digital marketing The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. This can be simplified by the following example. Implementationand practice shows how Segmentation, Targeting and Positioning apply to digital marketing strategy. Let’s cover a few of them many ways target audience is used in marketing and the specifics surrounding their use. From this information you are able to create content that speaks to those issues, which in turn gets traffic to your content, your website and your message. Paid Media Targeting – If you intend on using paid search marketing or paid social media marketing, you had better be really sure that your audience targeting is accurate. Targeted Traffic Ensures Your Business Survival. It is important to understand that a successful consumer promotion is not a matter of chance, but the result of long term experiments and restarts. Having a clear set of expectationswill not only help you see how your marketing tactics are working, this will also be the benchmark by which you can set future goals. When your company focuses on target market segmentation, you can do the following: Speak directly to a … Without it, harnessing the power of the digital space to drive conversions would be an expensive trial and error, hit and miss affair. Some of these entering your store or establishment really don’t know what they are looking for and would simply look around, sorting through items you have on sale, trying to look for things that they deemed worthy enough to buy. Research shows that you only have a few seconds to capture a new visitor to your website. Embarking on a Pay-Per-Click (PPC) advertising campaign is one of the most effective strategies in generating targeted traffic to your landing pages or directly to your main website. Analysis of the wrong audience might hurt your business from many directions, so we will detail here. Digital marketing also comes with a number of challenges you should be aware of. You are here: Home > Blog > Digital Marketing > The Importance of Targeted Traffic to Your Digital Marketing Campaign. Sprucing up stores, expanding … Where they are located is perhaps one of the most informative elements to take into consideration. As with any marketing, there’s initial investment required to … So, you’ve heeded the advice of Digital Marketing Philippines and invested in having a professionally-built website to market and promote your brand, product or service. The growing importance of targeted digital marketing The last few months have brought about a massive shift in consumer behaviour, with Australians spending more time online than ever before. If they have purchased anything during their first visit, there is a greater possibility that they will purchase more of what you can offer during their subsequent visits. Here’s something I wrote on marketing research that should open your eyes a bit. The interest is global, as are most brands and businesses nowadays. Digital marketing targeting is a formalized method that identifies and then intentionally aims created content, connections and the use of platforms toward a specific demographic, psychographic and/or geographic audience, their needs and concerns. Is a Target Market Necessary? c. Explain the importance of targeted digital marketing d. Describe the sources of data lists for use in targeting customers and potential customers e. Explain the legal requirements and implications of digital marketing f. Describe the importance of digital data capture systems for digital marketing UBU115 5. But they have to make a good strategic plan. Digital Marketing pays more … Over the last several years I have heard many of the industry “experts”, authors and speakers condemn the terms target audience and targeting. If they were completely satisfied during your initial business transactions with them, then there is a greater likelihood that they would be most willing to conduct their business again with you. In my experience, a common challenge is where to start drawing up your digital marketing plan. As your take-out, you should focus on applying only digital marketing techniques that will generate the right kind of targeted traffic that your brand, products or services. If your PPC campaign generates traffic that does not convert into sales, then your campaign is a failure and you would have just wasted valuable time and resources. The formation of the ad is a distant second! Imagine that you are a police officer and you are going to a shooting range to practice your marksmanship. This same scenario applied to business websites and online stores as well. Providing content that interests your audience, that might not even have anything to do with your industry or what you do, can provide value and thereby remove barriers that get the customer to look at what it is that you do. Before we explain what is the target audience, let’s explain the term target market. 10 Reasons why Digital Marketing Needs to Be Targeted Targeting is a campaign’s control wheel: it provides a supportive environment for set goals to be met using the path of least resistance. With targeted traffic that converts into sales, you can expect a faster return for all your PPC investments, allowing you to launch an even better, more massive and more effective PPC campaign. Perhaps the single best and most important reason why your digital marketing campaign needs targeted traffic is Relevance is by far the most important metric in digital marketing, and by the same token, it can be one of the most difficult to pin down. Companies who focus on their digital marketing campaigns also have a 3.3x better chance of expanding their workforce and business. Targeted Traffic Helps Increase Your Page Rankings. 2- Just as with the analogy we discussed earlier… If you do not have a target, you can’t aim properly and you certainly won’t be able to measure your efforts. Your email address will not be published. Perhaps the single best and most important reason why your digital marketing campaign needs targeted traffic is conversion – to generate sales. However, PPC involves a bit of investment and that means cost. These are the kinds of ingredients search engines like Google loves and will reward you with good rankings. In the last decade or so the world has shown a paradigm shift from analog to digital. When you design a digital marketing strategy you need to consider which channels to use, the resources (people, time, and money) to assign to each channel, and what to expect in terms of results. 3- Does your core marketing messages address the needs, concerns and issues that your target audience has? Adding event tracking to your site shows you how visitors are interacting with your … It is important to remember that the customer is not part of the marketing mix as the customer should be the target of all marketing efforts. Choosing a target market is important because it enables the firm to direct its resources to those customers with high potential for sales growth, interest in the product and loyalty to the brand. Within the overall umbrella of an effective digital marketing strategy, social media campaigns can bolster traffic and net an impressive ROI. Digital marketing is very useful for small companies. This means that for every 1000 site visitor, you should have at least 10 people from this batch buying your product just to break even on your PPC campaign. This site uses Akismet to reduce spam. I think there is a fear that a massive report is required, but we believe that lean planning works best. Intuition and assumptions should only drive your research, but never be used as your targeting method. Check out our, B2B Content Marketing Trends in 2021 (Infographic), B2B Digital Marketing Trends in 2021 (Infographic), How to Find Reliable Real Estate SEO Services (Infographic). Even if you have hundreds of thousands or even millions of site visitors, but if your conversion rate is not enough to profit or break even from the amount of investments you poured into your digital marketing campaign, then your chances for survival in the online arena is next to nil. The importance of digital marketing lies in its capability of attracting the target audiences, who are in all likelihood to find out about the brand and might be impressed enough to buy what the display in your showcase. This visual from Dave Chaffey of Smart Insights in his book Digital Marketing: Strategy. This will give your website more opportunities of generating back links from relevant websites. Ask any traditional salesperson what would be the most important aspect in their day-to-day work would be and most if not all would point to “generating qualified sales leads”, which is what targeted traffic is all about. The following two tabs change content below. These may not sound like important questions to ask, but the more answers you can provide, the better you can narrow down your ideal target audience. This is especially important … Copyright ©2013 - 2021 Creating Just Growth, Inc. Jomer B. Gregorio is a well-rounded expert when it comes digital marketing. As a business, your survival depends on how well you know and target your audience with both the products and services you offer, as well as the marketing you conduct to sell them online. A digital team without a true digital culture is like a film director who never goes to the movies. It’s clear that in today’s digital world, the first place the average … Before you can begin… As discussed before on previous articles related to Search Engine Optimization (SEO), a good flow of targeted traffic reinforced by incoming links is a surefire ingredient in helping your website rank higher in Search Engine Results Pages (SERPs). Conduct Surveys, Ask Questions & Get Feedback. Start tracking. Knowing who your … Jomer is also known as a semantic SEO evangelist and practitioner. Personas allow you to understand the 3-5 types of individuals that you are trying to reach with your digital marketing and all the interests, needs and concerns that they have as a person. Search engine marketing (SEM) refers to paid marketing efforts, and it includes things like native ads, Google AdWords, social media ads, pay-per-click, Google shopping ads, display ads, and more. Even if you have countless numbers of online visitors flocking to your site on a daily basis but none of them ever converts – turns to targeted leads or even sales – then all these websites hits that your site is accumulating are just worthless statistics that wouldn’t do your business any good. Guessing on the age, location, income, position and personality of the people that truly have a need or interest for your product or service is a major mistake many brands make. There are several specific ways that audience targeting is used within digital marketing. Targeted Traffic Gives Better Chances for Repeat Sales. Content Sharing – Knowing the interest of your target audience allows you to share content that focuses on them. If you pay approximately $0.50 per click through your PPC ads, then you’ll need a conversion rate of more than 1% from all your site traffic. Obviously, by narrowing down too much, you stand the risk of limiting your reach, so keep this in mind when coming up with the questions / answers. It impacts advertising, as well as customer experience, branding, and business operations. If you spend money on digital media advertising, using messaging, an offer or content that is NOT specific to your proper audience target, you are throwing money out the window. It is a real chance for them to advertise themselves with a small marketing budget. While it’s tempting to dream big when it comes to technology, it’s important to remember that digital marketing is your workhorse. More Cost Effective. By targeting the correct audience with the correct shared content, you will open opportunities to what your business provides. If your messaging is targeting the wrong audience, you are going to struggle to retain their attention and earn their business. Better Growth Options For Small business. Let’s present a few analogies that will help you get your head around the importance of targeting the proper audience in your digital marketing. Required fields are marked *. This would truly be a big boost to your brand’s online reputation, which will be catapulted to even greater heights once these satisfied web visitors start telling other people about your brand, product or services. Proper audience targeting is what makes paid media advertising effective. What this means is that site visitors coming through to your website or landing pages from are most likely actively looking for the products, services and other information that you already have in your site. As mentioned earlier, even if you have tons of website traffic going through your virtual doors on a daily basis but not of them ever converts into sales or leads, then all your digital marketing efforts – and the investments that go with them – are simply flushed down the drain. If you are generating the right kind of targeted traffic to your website – the kind that is actively searching for content about certain kinds of products or services – and if your website manages to deliver the content they need, you’ll end up with happy, satisfied visitors who’ll have no qualms of going back to your website on a regular basis. Without targeted traffic that gets converted into sales, your business have a great tendency to close and cease to exist. You can be foolish with your own marketing, but to incorrectly instruct others to be foolish with theirs is irresponsible in my humble opinion. Targeting in marketing is important because it’s a part of a holistic marketing strategy. In a nutshell, more digital marketing equals more money. Healthier customer satisfaction. Easy to Scale & Adapt. Buffeted by Amazon and Walmart, Target has created and stuck to a distinctive and profitably positioned lane. Targeted traffic is a quality traffic which not only increases your sales, but improves your branding and your online reputation as well. They say things like, “Don’t target, these are people not numbers” and “It’s about building relationships, not targets.” etc. Content Creation – When you know exactly who your target audience is, you are able to determine their interests, needs, concerns and desires. The role of Digital Marketing is spread beyond brand awareness and hardcore advertising. If you don’t know exactly who you are trying to reach, you will not be able to reach them effectively. The first step to any successful marketing plan is to come up with some realistic goals and a strategy to achieve those goals. This should be at the core of your strategy and Digital Marketing Philippines will be here to assist you in this regard every step of your virtual way. For your social media marketing efforts, your audience will be the key to a lot of your decision making. In March alone, online news consumption increased by 36% and social media usage spiked, with Facebook and Instagram browsing up by 16% and 12% respectively. Selecting a target market and developing a marketing mix are interrelated and both parts of a marketing strategy should be decided together against ones objectives. It is the foundation of every marketing component you will ever implement. Be specific about what your goals are with each area of your digital marketing plan including your website, email marketing, social media and the combined efforts of all elements. The Importance of Targeted Traffic to Your Digital Marketing Campaign Jomer Gregorio - December 12 2013 - 11:07 AM - Digital Marketing / Web Traffic Generating traffic is the primary aim of every website, but business owners should be careful and ensure that their digital marketing campaign generates mostly targeted traffic. Sharing content that interests them creates affinity and connection and opens the door with your prospects. Let’s say that you are selling a product worth $50 through your website and are using PPC Ads to promote and market your product online. What is digital marketing targeting? A digital marketing strategy is a detailed plan on how you can utilize the different digital marketing channels to achieve your business goals. Many would simply get frustrated from all these and forever shun these websites that they have now marked as useless. Be Accessible to Your Customers. It’s not a lot of just like the recent day’s situation once multinationals and large business home up largely embraced Digital promoting. That’s the ultimate goal for any business website and corresponding digital marketing efforts to drive traffic. You will want to go to a shooting range that has specific designated targets, so you are able to practice your aim in various scenarios and also measure how well you are shooting, and the improvements you are making. Start With Digital Marketing . This should be the goal of your website and your overall digital marketing efforts and the following reasons will tell you why: Targeted Traffic Provides Better Chances for Conversion. A flourishing digital culture is a tremendous asset to any digital marketing team, and can help facilitate everything from the ready acquisition of new digital skills amongst team members to the bettering of the digital environment in which they work. The most effective marketing solution includes awareness of your audience – their needs and preferences. What we’re really trying to say here is that digital marketing is … Targeted traffic offers bigger chances for conversion as majority of targeted online visitors are seeking information that your website may supply, and have a greater chance of purchasing your products or services should they cater to whatever need they may have. Your very life may depend on your ability to properly hit a target, so knowing what target you might need to hit is crucial for your survival. Targeted website visitors finding what they need from the content of your website and online channels, will most likely go back to your website for second helpings of the good stuff you can offer. The next thing on your list is to cook up a whole bunch of internet marketing strategies just to drive lots and lots of traffic to your blog. If you encounter such kinds of people day in and day out, your brick-and-mortar business would simply not survive.

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