They display Bloomberg on a phone — showing that you can watch their 24-hour coverage on the go, around the globe. Upwork focuses on solving the customer’s problems. and to the point. Because they can make affiliate commission on their article, they can also justify putting some ad spend behind it. Their cart abandonment software is built explicitly for Shopify stores — and their ad is punched full of value you’ll get out of the product. Though some may not like all caps text, it really does capture attention. If you have glasses, you know how annoying it can be to remember to get your prescription updated nearly every year. Plus, they incentivize clicking the offer by giving you 15 free pairs of contact lens if you fill out their quiz. ... Their word selection is everything, even if it doesn’t have the best grammar. Funny or Die is known for their hysterical video shorts. This Facebook ad example from Outdoor Voices uses past customer quotes to communicate their products. As a publisher, Mashable can earn some extra revenue by writing about certain products. All things considered, people will feel more positive about the offer and associate the email course with positive results. Each screenshot shows a different feature of Clarity Money — to show prospective users what they can expect if they install the app. Then they use a headline — either the same as the article or a variation — to get you to click and read on their site. Did a customer actually say that? Suddenly, you’re transformed from your desk in Manhattan and your brain is reminiscing on summer, the beach, and all that it entails. Soylent notably did not have any active US Facebook campaigns at the time of this article’s creation. Read how top marketers personalize their company's website in 2020. Tip: if you’re doubting between multiple image options, you can always do some Facebook A/B testing to find out what works best. One example is this paid post pushing their audience towards a new marketing podcast download. Using a white colourful Facebook ad design helps to get your ad noticed. The image behind this ad does not add much — other than a fun illustration to accompany company logo. We like this ad for the actual looping video of a stool going up and down that commences once you click play. Leadpages also has a keen attention to detail — including the name of the article on a pamphlet on the table in the ad image. Ever wonder how Dollar Shave Club sold for $1+ billion? Limited-time offers create a sense of FOMO and make people act quicker (= more signups in a smaller timeframe). Watching their ad is like going into the makeup section at the department store, except this time, you don’t have to get off of your couch! Be careful – some ads can be a few years old. With this approach, Canva is showing you what awaits if you start using their service. They hook you with the headline “Hate shaving?” — and then make you want to find out what four steps the brand is referring to with the “Try These 4 Steps” headline as the splash screen of their video. These ads are great because they are extremely personalized — it can make a member of the audience feel as if the ad is directly targeting them (and, you’re right, it likely is). Instead of just referencing a press mention, sometimes pulling a quote from a celebrity or influencer is just as powerful. Best Facebook video ad examples, 2021 update. If you’ve got some impressive numbers up on your sleeve, why not share these in your Facebook ad. Creating Facebook ad copy that converts is no easy task… that is why we wanted to supply you with the BEST Facebook ad copy examples we could find! First, they use long copy as an engagement tactic. Cambridge Analytica brought a whole slew of negative press to Facebook. This one is an exaggerated commentary on the state of American retirement savings. Here’s an audience development play from the team at NPR. Squarespace has a great approach in this ad — they present not using their product as missing out on a creative endeavor. If the post is is positive enough about the brand, and has accurate links to purchase, this can be a great move a D2C brand. This ad certainly caught my attention. Then below, they include a couple napping in their sheets. However, it’s asking people to take a fun survey and to submit their email to get their results. Then in the image and in the headline below, they show why the Field Guide helps counter that question. Facebook changes a lot in just a couple years, as do advertising best practices. Yet another direct-to-consumer brand, Parachute, reaches their audience through this casual and dreamy ad. Moreover, to make it clear to people it’s an app, advertisers can include the App Store icons in the design. Now that you know all about Facebook ad best practices, let’s see them in action. And in June 2018, Facebook announced a change that changed everything for digital marketers: Basically, it means that now, you’re able to spy on your competitors’ ads a whole lot easier. Though the benefits of SEO are extensive, the idea of putting SEO strategies into practice can be intimidating. This ad uses an image of items you may find in a home alongside the headline “protect your most loved items in minutes.” It’s a smart juxtaposition, as it makes you think about items in your own home and consider whether you have renter’s insurance in place to protect them. And then at the bottom, they employ the method using the headline “Start listening today” and then continuing the sentence in the subheadline with “on the most powerful review platform.”. + Mentioning the year of your content helps to show it’s relevant NOW. As consumers, we appreciate their honesty. That’s what Bloomberg does with this advertisement. Marcus, the new lending arm of Goldman Sachs, uses a Facebook Carousel ad for their lending product. There are a few great techniques at play in this video ad. Intercom’s ad looks like a website CTA – nice idea, Shopify’s ad image is a natural extension to the copy, You can actually place a lot of copy in the ad image, Asana’s ad mentions a quantifiable benefit of their product, This branding ad is sure to catch the eye in news feed, Promote a soft sell (e.g. This is a hard ad to run as rates often change — and Wells Fargo acknowledges that — including an expiration date for their offer in the subheadline. As a fashion magazine, GQ does an incredible job of maintaining their design aesthetic across all touch points on their brand — from their site to their emails, and yes, even to their Facebook posts. In an effort to gain more college subscribers, the Washington Post runs this sponsored ad to an audience of college students. The headline is also very powerful — connecting the 3 reasons with a ⅓ loss in revenue. At the top, they provide a short summary of the article to tease you to click. This Betterment ad plays up how their brokerage service is “better” than their competition. We like this ad because it’s immediately clear the value of clicking, and it’s obvious that we get something of value — in this case, a collection of 10 interviews. Rather than running an ad for a guide or E-book, Appcues funnels their ad traffic to The User Onboarding Academy. This Facebook ad is interesting because it includes somewhat hard to read copy. If you’d like to see your company’s amazingly awesome Facebook ad examples featured in this list, reach out. Gimlet is a podcast network — and their approach to advertising on Facebook is more of giving potential listeners a behind the scenes view of their show. In one of the best Facebook ad series we’ve seen, they use a simple, single-photograph and a description of a new, exclusive collection to drive traffic to their site. We really like how Sleeknote positions this Facebook video advertisement. Instead of using stock images or screenshots, you can use design tools like Illustrator and Sketch to create an more visual representation of your product. Finally, when you pause the ad you get a CTA with a social proof validation: “Over 4 million people use.”. This ad does a great job of asking questions that get in the customer’s head. While the ad from Tecovas is a quick message that pops across your Facebook News Feed, but if you’re like us, you’ll be itching to click. The first option is to go to their Info and Ads section.You will see their active ads there, but keep in mind that some pages have disabled this section on their Facebook profile (you can learn here how to disable it).See for example the Facebook page from Inspire Uplift.They don’t have an Info and Ads section on their Facebook page. They use the words “you,” “your,” and “you’re” to add a personalized feel to this Facebook ad and to make the viewer feel like as if it’s written directly for them. One of the best ways to learn a new skill is to see how the best do it. Canva’s ad features a product feature rather than a reason to download the software. In this CNBC sponsored content, the network is very upfront about this being an ad with Synchrony — even including #ad in the copy. They use different suitcase sizes in shades of red, white, and blue. Another easy way to add a layer of branding on a stock photo is to darken the background image and place your logo over the image. This video ad addresses that pain point and focuses on the security features of the product. This is a great example of using the real estate available to you that is often forgotten. Place your sales offer’s copy in the ad image. That’s a real treasure chest waiting to be uncovered. Heap’s Facebook ad is another good example of namedropping. In 2019, Facebook released their Ads Library to create additional transparency around the ads any specific Facebook page is promoting. But it works well here for Floyd, especially since the name of their company is a first name. Presale countdown Facebook ads are a great way to build up some hype and get people to save the date. Carly H tells the brand “thank you for taking care of my body” — hard to get a better customer reaction than a thank you. Then, they use a quote from Bustle to back up their brand value. They position their product as inexpensive as a morning commute — causing a viewer to ask, “what’s stopping me from giving my dream a chance?”, The image is a great match for the message—putting you in the shoe’s as the protagonist, making a decision of whether to start a Shopify page while waiting for the morning Subway. To simplify their experience, they seem to run automated product ads with no associated copy. Teabox’s Facebook video ad example tells a story while also informing people about their upcoming sale. The result is a sleek and interesting content-powered advertisement for Burrow. Their copy creates an us vs. them mentality, and then encourages their audience (the us) to click and read the article behind this juicy headline: “Rich People Broke America and Never Paid the Price.”. This limited time offer advertisement for the Economist plays on pricing. Moreover, Asos’s ad is super simple, making a light and pleasant impression. They use this piece of content as a way to drive clicks from other SaaS stakeholders that may be searching for Heatmap and Retargeting software. Images are what really matters when it comes to Facebook ads, but giving a discount doesn’t hurt. Here Paypal cleverly includes the notice in the ad images while not distracting their audience away from the headline. What you’re about to see is the “best of” from my research. They tag the athletes they mention in the video which helps increase the reach of the post and makes fans of each player stop a little longer. Another great tactic here is the use of bright ROYGBIV colors in the background of each image. By doing so, they don’t have to spend time and money servicing leads that aren’t right for their product. Just look at their headline — “make your website happen before someone else does.”. It’s about YOU. We really like the honesty that comes with this ad — it identifies the top reasons people STOP paying for their product. Bonobos does two things really well in this Facebook ad example. I’m unfortunately very familiar with the 20% ad text rule. Most writers wouldn't be able to get all of that in with so few words… and that's okay. If you’re selling multiple products, use a carousel ad to show people all of them. These Facebook ads’ size is usually 1200 x 628 pixels or 1080 x 1080 pixels for square creatives. This Facebook ad isn’t trying to sell you anything. If you continue to use this site we consider you having accepted that. The bedding’s white palette makes the product seem cool and comfortable. Mic started as PolicyMic, covering government and policy. You click through to the page, and you’ll see a sponsored post. It’s a tease by USA Today to make you click and learn more. A common line between great Facebook ad examples is their masterful use of colour and minimal design. This ad would make for a great remarketing ad for people already familiar with the brand. Each ad is supported with a tactic for improving your campaigns. 7. NBC is running this Facebook ad to get signups for their morning Rundown newsletter. Instead of just promoting their product, Happy Socks is adding a small discount to their offer, making it a lot more attractive to potential buyers. Then on the image, they add overlay text that touts their reputation as “Buzzfeed’s #1 Life-Changing Thing to Try.”. Unbounce uses this ad to push people towards a landing page analyzer tool. What makes this ad so good: While this Facebook ad has a really strange headline, it could serve well as a remarketing ad for people interested in this particular product or other toys. It seems counterintuitive until you realize the mission of the article. The Headline “Get Started For Free” gives you a reason to click-through, and if you have any hesitation, the line “Join thousands of global merchants” should help meet any hesitation. This is a great job on creating a feeling through one of the best Facebook ad examples we’ve seen. They likely are targeting this ad to customers who have purchased Warby Parker frames around a year ago. This is an example of Facebook dynamic product ads. The copy here is interesting — claiming “she has a thing or two to say” — but not mentioning what. The ad is human, conversational, and makes you want to check out the podcast if anything in the copy seems interesting to you. With this ad, Fox is aiming to get downloads of their app. When selling subscription services, you might want to first offer people a free or discounted trial period. And other advertisers – like you while reading this article – acquire new ideas to test out. Increase credibility and boost conversions with social proof. Think about how you can alternatively structure your pricing in an ad! The goal is that even if you don’t convert, you’ll be more familiar with the Square brand and associate them with security. Here’s how it works: you set up your product catalogue on Facebook and once a person views a particular item on your website, they’ll be shown a personalized retargeting ad with the very item. In the copy below, we push users with the headline “Get your free Proof trial.” It’s worked well for us, but it’s one of many ads in our arsenal. Here’s a tactic to try — if you partner or offer an integration with a partner with a big brand name, why don’t you tell the world? Maybe it’s just me, but I find the gradient background perfect. Shopify’s ad appeals to the aspiring business owner. This Zenefits ad is short and to the point. And th… The Automotive Lead Ad Example - Fiat Panda Waze Here’s an example of one of the many ads they use to nurture visitors into eventual customers. It adds a more personal, human appeal than mentioning a publication. So, … Rather than sending traffic to their own site, Ritual sends traffic to an article on Buzzfeed about their product. The headline “See if you’re pre-approved” makes you curious as a viewer, and gives you a reason to click.

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