In their advertising they will appeal to psychographic factors such as the desire for stability and income. We target two segments in this sample marketing plan: mobile game users and organizations that want to reach them. For example. In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences. The B2B marketing platform may focus on leads who have signed up for one of their free webinars. You might be interested in organizational analysis examples. Example. For those who want to run an online business for customers or clients worldwide, you might not need to set a location. For example, you can target customers within a 10-mile radius of your city. Mobile Game Users. Example of Target Market Analysis. Small business owners can use micromarketing strategy to target customers at personal level. She has no issue wearing a And, when necessary, do another audience analysis to ensure that you are reaching the right people in your Maya's Artisan Jewelry. Geographic Segmentation. Sample Target Market Descriptions. Now that you know what you need to create a buyer persona and identify opportunities for targeting in marketing, let’s look at how you can execute strategies based on this information. micromarketing includes local marketing and individuals marketing. This case focuses on another interesting but less publicized event from the same time frame. She prides herself on her accessories, especially when they are noticed by others. A good market targeting examples is Citibank, it offers different services … TARGET CUSTOMERS WHO DO NOT KNOW THEY ARE BEING TARGETED 2 SUMMARY In late 2013, Target Corporation, one of the biggest retail organizations in America, announced one of the largest data security breaches in history, with tens of millions of credit cards compromised by system hack- ers. Our ideal customer is a woman, age 30-60, who has the taste for a little sparkle in her wardrobe. Geographic segmentation is the simplest type of market segmentation. With a comprehensive customer analysis, you can target specific customers in given demography in the most cost-efficient and effective way possible. A B2C example in this segment may be the luxury car brand choosing to target customers who have purchased a high-end vehicle in the past three years. Or you can target customers within your city and the cities that surround it. demographic segmentation might target potential customers based on their income, so your marketing budget isn’t wasted directing your messaging at people who likely can’t afford your product. Luxury goods manufacturer Montblanc worked with Yieldify to present a selection of offers across their website. Customer analysis can contribute to the success of your marketing campaigns from its stages of planning up to final execution. Here are a few marketing targeting examples and channels your brand can improve. For example, Career Options is limited to the geographic region where their office is situated because their target customers want to work in that area. According to Philip Kotler, Marketing Professor at the Kellogg School of Management at Northwestern University, the mass market has fractured into a plethora of micro-markets, each with its own profile and buying criteria. 1. 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